Impact tag for Google Tag Manager Server Side

Configuration

Event types

• On a Page View event the Impact tag stores the im_ref URL parameter inside the impact_cid cookie.

• On a Conversion event the Impact tag sends a postback with conversion data to Impact.

  • Impact Account SID - Impact Account SID
  • Auth Token - view and manage API keys in the impact.com Platform
  • Event Type ID - Unique identifier for the event type (or action tracker) that tracked this conversion.
  • Campaign/Program ID - Unique identifier for the campaign (or program) that the conversion is associated with.
  • Order ID (Required) - Your unique identifier for the order associated with this conversion. For example, in a retail sale, this could be the Order ID you've assigned the customer for their purchase. Note that an OrderId value only needs to be unique to the event type (also known as the action tracker).
  • Array of products - product data in GA4 items or UA products format
  • Send User IP address - user IP address
  • Attribution Keys - at least one attribution key is required. When Automap Attribution Keys is enabled (default), the tag reads the impact_cid cookie as the Click ID automatically. Any value entered manually always overrides the auto-mapped one. Supported keys: Click ID, Customer Email, Customer ID, Custom Profile ID, Order Promo Code, Unique URL, Google Advertising ID, Apple IDFA, Apple IDFV, Media ID, Phone Number, Caller ID.
  • Additional Parameters - key/value table for sending any extra parameters supported by the Impact Conversions API.

How to use

• How to set up Impact server to server conversion tracking

Open Source

The Impact Tag for GTM Server Side is developed and maintained by the Stape Team under the Apache 2.0 license.

GTM Gallery Status

🟢 Listed