Segment: Merchant | Category: Revenue Optimisation | Owner: Straive Strategic Analytics | Year: 2024
Analyse the checkout funnel end-to-end to identify drop-off points and quantify the GMV opportunity from digital wallet adoption and BNPL integration.
- Session-level funnel mapping: cart → payment selection → auth attempt → approval
- Digital wallet propensity model — identify customers likely to adopt
- A/B test analysis for wallet promotion uplift
- BNPL attachment rate and AOV lift measurement
- Payment method P&L by channel
| Metric | Current | Industry Best |
|---|---|---|
| Checkout Conversion Rate | 71.2% | 82.4% |
| Digital Wallet Penetration | 22.4% | 38.1% |
| BNPL Attachment Rate | 7.8% | 14.2% |
| CNP Auth Rate | 87.3% | 93.1% |