diff --git a/Cargo.lock b/Cargo.lock
index 212ab4860f..e458977f85 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -10597,6 +10597,7 @@ dependencies = [
  "urlencoding",
  "uuid 1.18.1",
  "webview2-com",
+ "windows",
  "windows-core 0.61.2",
 ]
 
diff --git a/apps/app/Cargo.toml b/apps/app/Cargo.toml
index 375158ea8e..a1e4edf542 100644
--- a/apps/app/Cargo.toml
+++ b/apps/app/Cargo.toml
@@ -53,6 +53,12 @@ tauri-plugin-updater = { workspace = true, optional = true }
 
 [target.'cfg(windows)'.dependencies]
 webview2-com.workspace = true
+windows = { workspace = true, features = [
+  "Win32_Foundation",
+  "Win32_Graphics_Dwm",
+  "Win32_Graphics_Gdi",
+  "Win32_UI_WindowsAndMessaging",
+] }
 windows-core.workspace = true
 
 [features]
diff --git a/apps/app/src/api/ads.rs b/apps/app/src/api/ads.rs
index f6c699e62b..bd906d5d2b 100644
--- a/apps/app/src/api/ads.rs
+++ b/apps/app/src/api/ads.rs
@@ -11,6 +11,7 @@ use tokio::sync::RwLock;
 pub struct AdsState {
     pub shown: bool,
     pub modal_shown: bool,
+    pub occluded: bool,
     pub last_click: Option<Instant>,
     pub malicious_origins: HashSet<String>,
 }
@@ -60,8 +61,8 @@ fn configure_ads_cookie_settings(
     core_webview2: &webview2_com::Microsoft::Web::WebView2::Win32::ICoreWebView2,
 ) {
     use webview2_com::Microsoft::Web::WebView2::Win32::{
-        COREWEBVIEW2_TRACKING_PREVENTION_LEVEL_NONE, ICoreWebView2,
-        ICoreWebView2_13, ICoreWebView2Profile3,
+        COREWEBVIEW2_TRACKING_PREVENTION_LEVEL_NONE, ICoreWebView2_13,
+        ICoreWebView2Profile3,
     };
     use windows_core::Interface;
 
@@ -119,7 +120,55 @@ fn set_webview_visible_for_window<R: Runtime>(
         .and_then(|window| window.is_minimized().ok())
         .unwrap_or(false);
 
-    set_webview_visible(webview, visible && !is_minimized);
+    let is_occluded = app
+        .state::<RwLock<AdsState>>()
+        .try_read()
+        .map(|state| state.occluded)
+        .unwrap_or(false);
+
+    set_webview_visible(webview, visible && !is_minimized && !is_occluded);
+}
+
+#[cfg(windows)]
+fn compute_ads_webview_occlusion<R: Runtime>(
+    app: &tauri::AppHandle<R>,
+) -> Option<bool> {
+    let main_window = app.get_window("main")?;
+    let webviews = app.webviews();
+    let webview = webviews.get("ads-window")?;
+    let position = webview.position().ok()?;
+    let size = webview.size().ok()?;
+    let hwnd = main_window.hwnd().ok()?;
+
+    Some(crate::api::ads_occlusion_windows::is_ads_webview_occluded(
+        hwnd,
+        position.x,
+        position.y,
+        size.width,
+        size.height,
+    ))
+}
+
+#[cfg(windows)]
+async fn sync_ads_occlusion<R: Runtime>(app: &tauri::AppHandle<R>) {
+    let Some(occluded) = compute_ads_webview_occlusion(app) else {
+        return;
+    };
+
+    let state = app.state::<RwLock<AdsState>>();
+    let mut state = state.write().await;
+
+    if state.occluded == occluded {
+        return;
+    }
+
+    state.occluded = occluded;
+    let visible = state.shown && !state.modal_shown;
+    drop(state);
+
+    if let Some(webview) = app.webviews().get("ads-window") {
+        set_webview_visible_for_window(app, webview, visible);
+    }
 }
 
 fn sync_webview_visibility_for_main_window<R: Runtime>(
@@ -140,7 +189,7 @@ fn sync_webview_visibility_for_main_window<R: Runtime>(
         false
     } else {
         match app.state::<RwLock<AdsState>>().try_read() {
-            Ok(state) => state.shown && !state.modal_shown,
+            Ok(state) => state.shown && !state.modal_shown && !state.occluded,
             Err(_) => false,
         }
     };
@@ -173,20 +222,28 @@ pub fn init<R: Runtime>() -> TauriPlugin<R> {
             app.manage(RwLock::new(AdsState {
                 shown: true,
                 modal_shown: false,
+                occluded: false,
                 last_click: None,
                 malicious_origins: HashSet::new(),
             }));
 
-            // We refresh the ads window every 5 minutes to mitigate memory leak issues.
-            // While this loop doesn't include explicit checks to see if the window is still
-            // visible when we refresh, the Aditude wrapper will not make any ad requests
-            // unless Chromium reports the page as visible. The refresh does not reset the
-            // visibility state.
+            // We refresh the ads window periodically to mitigate memory leak issues.
+            // Skip refreshes when app state has hidden the ads WebView. The refresh does
+            // not reset the visibility state.
             let refresh_app = app.clone();
             tauri::async_runtime::spawn(async move {
                 loop {
-                    if let Some(webview) =
-                        refresh_app.webviews().get_mut("ads-window")
+                    let should_refresh = refresh_app
+                        .state::<RwLock<AdsState>>()
+                        .try_read()
+                        .map(|state| {
+                            state.shown && !state.modal_shown && !state.occluded
+                        })
+                        .unwrap_or(false);
+
+                    if should_refresh
+                        && let Some(webview) =
+                            refresh_app.webviews().get_mut("ads-window")
                     {
                         let _ = webview.navigate(AD_LINK.parse().unwrap());
                     }
@@ -224,6 +281,19 @@ pub fn init<R: Runtime>() -> TauriPlugin<R> {
                 });
             }
 
+            #[cfg(windows)]
+            {
+                let app_handle = app.clone();
+
+                tauri::async_runtime::spawn(async move {
+                    loop {
+                        sync_ads_occlusion(&app_handle).await;
+
+                        tokio::time::sleep(Duration::from_millis(200)).await;
+                    }
+                });
+            }
+
             Ok(())
         })
         .invoke_handler(tauri::generate_handler![
diff --git a/apps/app/src/api/ads_occlusion_windows.rs b/apps/app/src/api/ads_occlusion_windows.rs
new file mode 100644
index 0000000000..ede843f62e
--- /dev/null
+++ b/apps/app/src/api/ads_occlusion_windows.rs
@@ -0,0 +1,193 @@
+use windows::Win32::Foundation::{HWND, POINT, RECT};
+use windows::Win32::Graphics::Dwm::{
+    DWMWA_CLOAKED, DWMWA_EXTENDED_FRAME_BOUNDS, DwmGetWindowAttribute,
+};
+use windows::Win32::Graphics::Gdi::ClientToScreen;
+use windows::Win32::UI::WindowsAndMessaging::{
+    GA_ROOT, GW_HWNDNEXT, GetAncestor, GetTopWindow, GetWindow, GetWindowRect,
+    GetWindowThreadProcessId, IsIconic, IsWindowVisible,
+};
+
+const OCCLUDED_AREA_THRESHOLD: f64 = 1.0;
+
+pub fn is_ads_webview_occluded(
+    main_hwnd: HWND,
+    x: i32,
+    y: i32,
+    width: u32,
+    height: u32,
+) -> bool {
+    let Some(ad_rect) = ad_rect_in_screen(main_hwnd, x, y, width, height)
+    else {
+        return false;
+    };
+
+    if is_empty_rect(&ad_rect) {
+        return false;
+    }
+
+    let ad_area = rect_area(&ad_rect);
+    if ad_area == 0 {
+        return false;
+    }
+
+    let mut occluded_area = 0u64;
+    let app_root = unsafe { GetAncestor(main_hwnd, GA_ROOT) };
+    let app_process_id = std::process::id();
+    let mut hwnd = match unsafe { GetTopWindow(None) } {
+        Ok(hwnd) => hwnd,
+        Err(_) => return false,
+    };
+
+    while !hwnd.is_invalid() {
+        let window_root = unsafe { GetAncestor(hwnd, GA_ROOT) };
+
+        if window_root == app_root {
+            return false;
+        }
+
+        if window_process_id(hwnd) == Some(app_process_id) {
+            hwnd = match unsafe { GetWindow(hwnd, GW_HWNDNEXT) } {
+                Ok(hwnd) => hwnd,
+                Err(_) => break,
+            };
+            continue;
+        }
+
+        if window_counts_as_occluder(hwnd)
+            && let Some(occluder_rect) = window_rect(hwnd)
+            && let Some(intersection) =
+                intersect_rects(&ad_rect, &occluder_rect)
+        {
+            occluded_area =
+                occluded_area.saturating_add(rect_area(&intersection));
+
+            if (occluded_area as f64 / ad_area as f64)
+                >= OCCLUDED_AREA_THRESHOLD
+            {
+                return true;
+            }
+        }
+
+        hwnd = match unsafe { GetWindow(hwnd, GW_HWNDNEXT) } {
+            Ok(hwnd) => hwnd,
+            Err(_) => break,
+        };
+    }
+
+    false
+}
+
+fn ad_rect_in_screen(
+    main_hwnd: HWND,
+    x: i32,
+    y: i32,
+    width: u32,
+    height: u32,
+) -> Option<RECT> {
+    let mut origin = POINT { x: 0, y: 0 };
+
+    if !unsafe { ClientToScreen(main_hwnd, &mut origin).as_bool() } {
+        return None;
+    }
+
+    let left = origin.x.saturating_add(x);
+    let top = origin.y.saturating_add(y);
+    let right = left.saturating_add(width as i32);
+    let bottom = top.saturating_add(height as i32);
+
+    Some(RECT {
+        left,
+        top,
+        right,
+        bottom,
+    })
+}
+
+fn window_counts_as_occluder(hwnd: HWND) -> bool {
+    if !unsafe { IsWindowVisible(hwnd).as_bool() } {
+        return false;
+    }
+
+    if unsafe { IsIconic(hwnd).as_bool() } {
+        return false;
+    }
+
+    if is_dwm_cloaked(hwnd) {
+        return false;
+    }
+
+    true
+}
+
+fn window_process_id(hwnd: HWND) -> Option<u32> {
+    let mut process_id = 0u32;
+
+    unsafe {
+        GetWindowThreadProcessId(hwnd, Some(&mut process_id));
+    }
+
+    (process_id != 0).then_some(process_id)
+}
+
+fn is_dwm_cloaked(hwnd: HWND) -> bool {
+    let mut cloaked = 0u32;
+
+    unsafe {
+        DwmGetWindowAttribute(
+            hwnd,
+            DWMWA_CLOAKED,
+            &mut cloaked as *mut u32 as *mut _,
+            std::mem::size_of::<u32>() as u32,
+        )
+    }
+    .is_ok()
+        && cloaked != 0
+}
+
+fn window_rect(hwnd: HWND) -> Option<RECT> {
+    let mut rect = RECT::default();
+
+    if unsafe {
+        DwmGetWindowAttribute(
+            hwnd,
+            DWMWA_EXTENDED_FRAME_BOUNDS,
+            &mut rect as *mut RECT as *mut _,
+            std::mem::size_of::<RECT>() as u32,
+        )
+    }
+    .is_err()
+        && unsafe { GetWindowRect(hwnd, &mut rect) }.is_err()
+    {
+        return None;
+    }
+
+    if is_empty_rect(&rect) {
+        return None;
+    }
+
+    Some(rect)
+}
+
+fn is_empty_rect(rect: &RECT) -> bool {
+    rect.right <= rect.left || rect.bottom <= rect.top
+}
+
+fn rect_area(rect: &RECT) -> u64 {
+    if is_empty_rect(rect) {
+        return 0;
+    }
+
+    (rect.right - rect.left) as u64 * (rect.bottom - rect.top) as u64
+}
+
+fn intersect_rects(a: &RECT, b: &RECT) -> Option<RECT> {
+    let rect = RECT {
+        left: a.left.max(b.left),
+        top: a.top.max(b.top),
+        right: a.right.min(b.right),
+        bottom: a.bottom.min(b.bottom),
+    };
+
+    (!is_empty_rect(&rect)).then_some(rect)
+}
diff --git a/apps/app/src/api/mod.rs b/apps/app/src/api/mod.rs
index b865499b55..d30697aed2 100644
--- a/apps/app/src/api/mod.rs
+++ b/apps/app/src/api/mod.rs
@@ -18,6 +18,8 @@ pub mod tags;
 pub mod utils;
 
 pub mod ads;
+#[cfg(windows)]
+mod ads_occlusion_windows;
 pub mod cache;
 pub mod files;
 pub mod friends;