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Google Ads Automated Budget Projection & Recommendations

Short Description (under 300 characters):
Automated budget projection and performance recommendations for Google Ads. This script forecasts monthly spend, conversions, and CTR, providing data-driven spend adjustments to optimize results.

Features

  • Dynamic Date Calculations:

    • Automatically detects the current date, days elapsed in the month, and days remaining.

  • Projected Performance:

    • Estimates month-end metrics (spend, clicks, impressions, conversions, CTR).

  • Actionable Spend Recommendations:

    • Suggests incremental budget increases (e.g., +5%, +10%) and the potential impact on clicks and conversions.

  • Email Reporting:

    • Sends a well-formatted HTML email to the configured recipients, summarizing current vs. projected performance.

  • Easy Configuration:

    • Set up alert thresholds, recipients, and email subject in the CONFIG object at the top of the script.

Usage Outline

  1. Main Execution:
    • Calculates today’s date, determines days in the current month, and retrieves MTD stats.
  2. Metrics Calculation:
    • Derives key performance indicators (CTR, CVR) and projects month-end values.
  3. Recommendations:
    • Applies incremental percentage increases to predict how additional spend could impact clicks & conversions.
  4. Email Report:
    • Compiles the data into an HTML table and sends it to your specified contacts.

License

Choose a license that suits your preference (MIT, Apache, etc.). If none is specified, it defaults to “All Rights Reserved.”